Marketing Campaign

Are you stuck on your project and do not know how to go ahead with the marketing campaign? Do not worry. 

Creating a winning marketing campaign is intimidating.

But what if you had some inspiration to amaze your creativity and ease your anxiety?

In this article, I will share 6 successful marketing campaign samples, each giving you a new outlook on promoting your company.

With these ideas, you can inspire the perfect campaign for your company to increase brand awareness and attract new customers, irrespective of your budget.

Let’s see how it’s done.

1. Coca-Cola’s Share a Coke Campaign

Coke began its Share a Coke campaign by substituting its brand name on the bottle of Coke with 150 famous words and adding the “Share a Coke” tagline.

Due to its low price point, it was easy to encourage customers to buy a bottle for themselves and one for their loved ones.

However, “Share a Coke” was interpreted to tell someone you were thinking of them. 

The highlight of this successful campaign was its simplicity. By using “Share a Coke” as its call to action, Coke encouraged customers to buy more than they usually would.

2. McDonald’s I’m Lovin’ It Campaign

This marketing campaign is a winning example of sonic branding.

As part of their mission to update the brand, McDonald’s ran a competition among international ad agencies.

The winning idea was the “ba da ba ba ba, I’m lovin’ it” jingle, initially sung by Justin Timberlake.

It launched in Germany in 2003 for the first time and is still being used today, the longest-running ad campaign in McDonald’s history.

3. Nike’s Find Your Greatness Campaign

When Adidas won the spot as the official sportswear sponsor of the 2012 Summer Olympics, Nike required a brilliant marketing campaign to counter the publicity Adidas would receive.

Nike made a series of commercials showing daily activities of people running marathons, swimming, playing rugby, and other athletic pursuits.

The voiceover in the commercial states you don’t need to be part of the Olympics to be great: “Greatness is wherever somebody is trying to find it.

The closing shot is on powerful words like “Find your greatness.”

The vision was to reach the everyday athlete with the inspirational message that greatness was for everyone.

4. Red Bull’s Stratos Campaign

While Red Bull says Stratos was not an advertising stunt, it was a massive hit with their target audience of young men into intense sports.

In 2012, Felix Baumgartner did a live parachute jump from the stratosphere, becoming the first person to break the sound barrier in freefall. 

Red Bull funded the 330 million dollar project, and the branding is visible every second of the three-hour video. The record-breaking event was live-streamed in 50 countries and watched by over 8 million live viewers on YouTube. 

5. Nike’s Just Do It

Nike’s Just Do It campaign is another brilliant marketing campaign that employs emotion to reach the target audience.

When Nike featured 80-year-old Walt Stack running 17 miles every morning, it inspired the viewer to encounter their challenges. Moreover, Nike backed the message in the closing shot of the commercial. It says, “Just Do It.”

The emphasis is never on the shoes or how the shoes help the person be a better athlete. But the focus is on stimulating an emotional response to the brand.

6. Apple Think Different Campaign

In 1997, Apple launched the iconic Think Different campaign.

Although the word was grammatically incorrect, which was proposed by Steve Jobs. The objective was to drive home the point that Apple is so different compared to other computers, and Apple users are proud to be part of that difference.

The ad ran with images of icons like Einstein, Gandhi, and Picasso, cultural giants labelled crazy in their lifetimes but whose work changed the world.

Now that you know how the brands promote themselves via a campaign to increase their awareness, its time to be creative. But from where to start? Do not worry; we have a solution for you. 

Likewise, if you are keen to start a career in digital marketing or social media, then Unschool is your best option. It offers a digital marketing job program to help you become industry ready. 

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